The National Arts Festival, which ended in Grahamstown recently,
has reported its final attendance figures for the year.
“We experienced a 10,2% drop in attendance to our various
events and performances, with overall Festival attendance settling to 202,643,”
Festival CEO Tony Lankester said. “While the drop isn’t pleasant, it isn’t
surprising given the current economic climate and the costs associated with
making the annual trip to Grahamstown. The recession is beginning to bite and
South Africans are having to be more careful with their money. On the positive
side, the long-term growth trajectory is still positive, with the rolling
ten-year attendance up by 37%. The state of the arts is still strong – but as a
City and as an event we’re going to have to be a lot smarter in years to come
to keep innovating and offering audiences good value.”
Local businesses reported a mixed bag of results, with
supermarkets claiming an increase in turnover from last year, and restaurants
and bars a decline. “Those figures tell us a lot about what choices Festinos
are making,” Lankester said. “In the
past people would come for five or six nights, and eat out every evening. Now
we’re seeing people come for three or four nights, and opt to eat at home
instead.”
Despite those shifts, Executive Producer Ashraf Johaardien
said he was pleased with the general response to the programme. “We had a
number of sold out shows on the Main and Arena programmes: For the first time
in many years The Symphony Concert, featuring the Cape Town Philharmonic
Orchestra was sold out. Smash group The
Soil filled our biggest venue two nights in a row, and numerous theatre,
dance and performance art works had strong runs – including Dada Masilo’s Giselle, Mamba Republic, Nadia Davids’ mesmerizing What Remains, Tartuffe, Mandla Mbothwe’s Sabamnye noMendi and children’s favourite The Gruffalo. The biggest selling international production was The
Pretend Men’s smash Police Cops,” he
said. He also noted that the work by the Standard Bank Young Artist Award
winners across all genres was “inspired” and well received by both critics and
audiences.
Turning to the Fringe, Johaardien noted that, once again,
the collective venues demonstrated that innovative marketing coupled with top
quality productions are a winning formula. “We saw strong audiences at The
Edge, Followspot Productions’ venue and for shows at ExploSIV Productions’
debut venue at Masonic.”
The two biggest grossing shows were both presented by
Followspot Productions – the Standard Bank Ovation winning Au Revoir, and Big Boys the
Third. The top performing theatre productions were Undermined and A Man and A
Dog. “Unsurprisingly, in tough economic times, we saw audiences take fewer
risks, gravitating toward the known quantities – names like Loyiso Gola,
Chester Missing, the perennial Raiders
franchise and magician Stuart Lightbody enjoyed good runs,” Johaardien said.
“That isn’t great news for theatremakers looking to trial new work or for new
artists wanting to break through. We’ll have to see how the Festival can help
newcomers break into audience consciousness in years to come.”
The Standard Bank Ovation Awards, given to top performing
productions on the Fringe, were well received and included a special award for
performance to Daniel Richards for his work in State Fracture.
Writing in an open letter to the City following the
Festival, Lankester outlined a number of steps he feels the City needs to take
to “recession-proof” the event.
“As a City and business community we need to constantly
innovate; seek out opportunities to enhance visitors’ experience; and remain
upbeat and positive about the Festival,” Lankester said. Among the
opportunities for small businesses he cited are the planned move in 2018 of the
Village Green Craft market to a new site “closer to where the bulk of people in
Grahamstown live, and on a site where we have the space and flexibility to
create a craft market on a par with the best in the world,” he said. The new
market, to be housed at Victoria Girls High School, will be the core of a new
‘Festival Zone’ planned for the CBD that will feature, alongside the stalls, a
large children’s play area, beer tent, box office, multiple performance areas,
a food court and an ‘art walk’ for lovers of visual art. “We’ve established a
planning committee comprising traders and local business who are already soliciting
input and ideas, and we believe the Festival Zone will be an area to be proud
of,” Lankester said.
The next edition of the National Arts Festival will be held
in Grahamstown from June 28 to July 8, 2018.
The National Arts
Festival is grateful to: the Department of Arts and Culture, Eastern Cape
Department of Sports, Recreation, Arts and Culture and the Office of the
Premier, and Standard Bank of South Africa. Media partners include MNET and
City Press.
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