(John
Walton & Gavin Potter. Pic by Val Adamson)
Two experienced South African music
professionals have created Cinemagic Scoring - an innovative business model
allowing film-makers, composers, music students and performers access to a
professional 52-piece orchestra to record the music of their choice, on an
affordable “timeshare” basis.
John Walton and Gavin Potter have adapted
the familiar concept of “timeshare” where typically multiple users share the
costs of one property to all enjoy maximum benefit and financial affordability
over a pre-allocated period of time; to hiring an orchestra.
“We have been inspired by this
tried-and-tested marketing and business model to introduce the coveted concept
of ‘shared sessions’ as applied to ‘hiring’ the expertise, experience,
resources and time of the acclaimed full-time highly professional 52-piece Cape
Town Philharmonic Orchestra,” explains Walton.
“This template allows record labels,
publishing companies, composers, film studios, animators, advertising agencies,
videographers – even students - to get their music recorded by a superb
orchestra at affordable rates with minimal administration,” he adds.
It is possible to hire the orchestra for a
short seven-minute session which equates to approximately one minute of
finished music – up to a three-hour session which equates to about 25 minutes
of finished music, and of course different permutations in-between.
There are currently two options on the
cards: The Cape Town Philharmonic working together with Milestone Studios: a
state-of-the-art professional recording studio in Cape Town. Benefits include multiple mic positions and
section recording for more mix control and Hollywood level production quality.
Alternatively, it is possible to record the
orchestra in the acoustically-appropriate rehearsal room at the Artscape
Theatre in Cape Town, South Africa, utilizing mobile recording devices. This package
is designed for maximum quality with minimal financial outlay and is perfect
for pilot episodes, pitch sessions, production sampling and exam composition
work capturing the live, real-time concert experience … on a budget.
John Walton is a hugely-respected,
independent arranger, composer, conductor, music administrator, producer and
educator working between Durban and Cape Town, South Africa, specialising in
arranging popular music for full symphony orchestra.
Gavin Potter is a composer of music for
film, TV and the gaming industry, having written music for many on-line games,
commercials and award-winning short films internationally. He is signed up to
score three upcoming international feature films.
Says Potter: “A professional orchestra with
good in-demand musicians is really expensive to hire. By hiring smaller units
of time, it becomes affordable.
“Similar initiatives exist elsewhere in the
world – but with the exchange rate of the weak rand working in South Africa’s
favour, we are hoping to attract both emerging and major players in the global
film market to our shores, which would be a huge plus for the movie industry
and promotion of orchestral music, in particular the skills, flexibility,
professionalism and tenacity of the Cape Town Philharmonic!” he continued.
Says Louis Heyneman, CEO of the Cape Town
Philharmonic, “Our international reputation as an acclaimed multi-functional
orchestra with several award-winning commercial CDs to our name makes us the
ideal recording partner. We are delighted to join two such experienced
professionals to put South Africa on the recording map.”
Potter and Walton can extend their services
to include musical arranging, composition and orchestration in an array of
musical genres. They are familiar with
the orchestral textures used in today’s world of advertising, animation and
film and between them have worked with every conceivable style of orchestral
music ranging including Baroque, Classical, romantic contemporary, big-band,
pop, rock and jazz.
“We are enormously excited by the huge
potential which the Cape Philharmonic and Milestone Studios have afforded us
and we sincerely look forward to working with proactive creatives to make
wonderful music,” concluded Walton.
For more information on Cinemagic Scoring
contact http://www.cinemagicscoring.com/
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