Deadline:
May 15, 2019
Nando’s joins the Loeries to celebrate
design
Design from Africa and the Middle East
finally gets the recognition it deserves with the expanded Nando’s Design
category at the Loeries in 2019. This year’s category has been extended to
recognise design from a much broader range of creative professionals.
“We’ve expanded the design category beyond
only brand communication to include areas of design such as retail furniture
and product design, fabric, wallpaper, lighting, architecture and interior
design, and even the design of signage programmes,” says Loeries CEO Andrew
Human.
He adds that the Loeries has long been
recognised as the highest accolade in advertising and brand communication. “A
strong design award has been lacking for our region and this is a great
opportunity for all designers to showcase their work and achieve recognition.”
Design is woven into the Nando’s DNA,
making Nando’s a natural partner for the Design category. “Design and
creativity have been an intrinsic part of the Nando’s way of doing business.
Nando’s is the first local brand to collaborate with local designers at the
scale it does,” says Michael Spinks, Nando’s Property and Development Director.
He adds: “Putting our support behind the
design community is important to doing business well. Our PERi-PERi power has
charted new paths and careers for many local artists and their art. Putting
that same fire behind the extended Design category for the 2019 Loeries gives
us a chance to spice things up for the wonderful designers who will imprint
their names onto this exciting category.
According to Gaby de Abreu, Loeries board
member and creative head of Switch Design, the awards are invaluable because
they offer a chance for designers to showcase their work to a far greater
audience.
“The Nando’s Design category at the Loeries
is an opportunity to showcase excellence across disciplines in countries
throughout Africa and the Middle East. For independent designers, it’s a unique
chance to achieve recognition across the industry, reaching creatives
internationally,” says de Abreu.
“For a furniture designer working in an
independent workshop or a graphic designer outside of the agency network, this
year’s Loeries offers a chance to show the world what you’ve achieved,” he
adds.
The Nando’s Design category at the Loeries
is open to designers across all the main disciplines. The entry deadline is May
15, 2019, and more information can be found on loeries.com
Posts
