Business and Arts South Africa (BASA) is
supporting several platforms at the 2019 National Arts Festival.
These include the Festival newspaper Spotlight published in partnership with
the Tiso Blackstar Group, the Arena platform, and the Creativate Digital Arts
Festival presented by Standard Bank.
Speaking at the Festival Chairperson’s
Reception on the opening weekend, BASA Head of Programmes Boitumelo “Tumy”
Motsoatsoe described the Festival as Africa's largest, longest-running and most
diverse celebration of arts, culture and creativity. “Business and Arts South
Africa is proud to be partnering with the Festival once again this year,
because mutually beneficial partnerships are hardwired into our DNA,” she said.
The Reception was attended by key Festival sponsors and partners as well
members of the diplomatic corps, who went on to enjoy a packed performance by
local star, Samthing Soweto.
According to BASA Head of Marketing,
Savannah Feek, “Spotlight is exactly
the kind of initiative which speaks to BASA’s purpose as it brings together key
partners in a way that truly generates Shared Value. The publication supports
artists performing at the Festival, so it serves as a platform for promotion,
but it’s also a space for media to critically engage with the work and to offer
audience expert insights in navigating everything on offer at the Festival.”
Feeke explains that that the National Arts
Festival Arena, presented by Business and Arts South Africa, is a platform
which “links the Festival’s Fringe and Main platforms, in that Standard Bank
Ovation Award winners from the previous year’s Festival are showcased alongside
award-winning works from partner international festivals.” She adds that 2018
marks the second Creativate Digital Arts Festival and the first year that BASA
is a strategic partner on this key new Festival platform which “explores the
intersection between creativity and technology.”
The National Arts Festival runs until July 7,
2019. For more information visit www.nationalartsfestival.co.za
or click on the large banner that runs across the top of this blog
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