Pangolins: the fight for screen time and
survival
With the constant bombardment of
information and social media content, getting important conservation messages
out to the world has become increasingly difficult. Documentaries face stiff
competition for screen time from series, sport coverage and reality shows.
Recognising this challenge, the producers
of the film Eye of the Pangolin have
launched a competition to entice viewers by offering them the chance to win a
safari in Africa, just by watching the film and taking a short quiz.
Since its launch in May 2019, Eye of the Pangolin has received almost
40,000 views around the world on YouTube, where the film has been made freely
available. The film has been translated into several different languages and
has been screened to hundreds of additional viewers at film festivals and
conservation symposiums in the US, UK and across Africa. However, the producers
have set an ambitious target of making it the most-watched wildlife documentary
ever, and to achieve this they must reach 10 million views.
The magnificent prize includes 10 nights in
Victoria Falls, Chobe National Park and the Okavango Delta as well as USD5,000
towards the cost of the winner’s international flights. The safari is sponsored
by Pangolin Photo Safaris - Africa’s leading photographic safari operator and
lodge owner – in partnership with Ilala Lodge, Bushman Plains and Mack Air.
Says director of Pangolin Photo Safaris,
Toby Jermyn: “As a major production and funding partner of the film, we’re
committed to reaching the greatest possible number of viewers in the shortest
possible time, so that people everywhere will come to know this shy, enigmatic
creature and care enough to help stop the illegal wildlife trade threatening
its survival. We’re offering one lucky viewer the opportunity to experience the
natural beauty and splendour of Africa and support conservation awareness, just
by watching the film and taking the quiz. So it’s a win-win situation –
especially for pangolins.”
The film is conveniently 45 minutes long,
making it ideal to watch during a lunch break, while waiting for a sports match
to start, waiting to board a flight, or during free time at home.
For a chance to win the holiday of a
lifetime visit www.pangolinphoto.com/the-quiz
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