(Head of Research, Madeleine Selmer-Olsen presenting ArtsTrack No.8 at
the Museum of African Design. Image by Theana Breugem)
Commissioned bi-annually by
Business and Arts South Africa (BASA) and conducted by sponsorship research
leader BMi, ArtsTrack monitors arts sponsorship, consumer engagement in the
arts, as well as perceptions of the arts and its sponsors. The 2019 iteration
of the report is the eighth update of the original version and evaluates the
popularity of music, arts and cultural events, including closely quantifying
and analysing audience sizes, genres, and other key demographics of those with
an interest in these areas.
BASA Head of Research,
Madeleine Selmer-Olsen, comments that research is core to BASA's work and that
ArtsTrack is a key property in this regard: "It is a powerful tool to make
the most of the shared value that partnering with the arts can bring. It also
provides valuable insights for arts sponsors as well as for the sector."
"For nearly two decades,
this wide-ranging research has been a key and exclusive resource for BASA
members only," explains Savannah Feeke, BASA Head of Marketing.
"However, we are pleased to be working on an abbreviated version as a free
resource to guide everyone in the sector with regard to mapping a way forward
in the wake of COVID-19 cancellations and closures," she adds.
ArtsTrack No.8 Abbreviated will
be available for download from www.basa.co.za from Friday April 17, 2020. In the meantime
ArtsTrack 7, 6 and 5 are available to download for free from https://www.basa.co.za/home-page/research/artstrack/
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