(Head
of Research, Madeleine Selmer-Olsen presenting ArtsTrack No.8 at the Museum of
African Design. Image by Theana Breugem)
Commissioned bi-annually by Business
and Arts South Africa (BASA) and conducted by sponsorship research leader BMi,
ArtsTrack monitors arts sponsorship, consumer engagement in the arts, as well
as perceptions of the arts and its sponsors. The 2019 iteration of the report
is the eighth update of the original version and evaluates the popularity of
music, arts and cultural events, including closely quantifying and analysing
audience sizes, genres, and other key demographics of those with an interest in
these areas.
BASA Head of Research, Madeleine
Selmer-Olsen, comments that research is core to BASA's work and that ArtsTrack
is a key property in this regard: "It is a powerful tool to make the most
of the shared value that partnering with the arts can bring. It also provides
valuable insights for arts sponsors as well as for the sector."
"For nearly two decades, this
wide-ranging research has been a key and exclusive resource for BASA members
only," explains Savannah Feeke, BASA Head of Marketing. "However, we
are pleased to be working on an abbreviated version as a free resource to guide
everyone in the sector with regard to mapping a way forward in the wake of
COVID-19 cancellations and closures," she adds.
ArtsTrack No.8 Abbreviated will be
available for download from www.basa.co.za from Friday April 17, 2020. In the meantime ArtsTrack 7, 6 and 5 are
available to download for free from https://www.basa.co.za/home-page/research/artstrack/
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