A live donations platform harnessing QR
technology has been launched in South Africa to help performers and music
artists generate income while live streaming.
It’s called BUSQR (pronounced ‘busker’) and
it has been solving a lot of the ‘pain-points’ for live performers of all types
– musicians, singers, comedians, etc – who have lost their income streams due
to lockdown and social distancing protocols put in place by countries seeking
to halt the coronavirus pandemic.
See more or sign up at https://busqr.co.za
or visit Instagram at https://www.instagram.com/BUSQR.live/.
The platform provides each artist
registering on the site with a simple snappable QR code (from a smartphone
camera) that can be embedded into any live stream across any platform, from
Facebook to YouTube to Instagram (and beyond).
This enables fans to contribute to their
favourite artists in real time while they perform live on their social channel
from anywhere in the world. It also notifies the artist in real time that a fan
has contributed, and fans can even send the artist a personal note. In this
manner, a whole new level of interaction between fans and their favourite stars
during a time where support is needed has been created.
“The uptake from artists from around the
country has been phenomenal,” said BUSQR founder Jon Savage, who also created
the 5FM Mashlab phenomenon. “Its functionality has started to be noticed by
other industries looking to connect with audiences in a different way.
“Some of my personal heroes are already
using it regularly including the likes of Zolani Mahola, Arno Carstens, and Rob
Van Vuuren. Just last night I watched Twakkie and Corne perform The Most Amazing Show live on Insta with
their BUSQR code in the background.
“Most importantly, it’s been picked up as a
powerful fundraising tool by a lot of great people,” Savage continued. “This
past Sunday for example, Dan Green was able to raise over R120,000 in one hour
to support a township in Noordhoek. Seeing that in real time made me realise
the true power of BUSQR.”
Savage’s partner in the BUSQR endeavour,
Jason Stewart, added: “We’d also like to encourage any influencer who wants to
raise donations during this period, as well as charities with ambassadors, to
sign up with BUSQR to raise funds using a unique QR code. It’s the perfect
mechanism.”
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