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Sunday, April 19, 2020


The music industry is among the hardest hit due to COVID-19, with more than 500 events cancelled or postponed over the coming months - and a devastating effect on event organisers, bar companies, vendors, suppliers, DJs, artists, creatives, venues, security teams, etc.

With SAFE, the South African music industry has mobilised and united to fill the gap.

The following statement has been issued:

“SAFE initiatives will be hosted by the music industry’s finest curators and creators. We call on you to engage with these initiatives, give a little and share the love.

Rally your circle and get behind the initiative, enjoy what is being created online during this time of uncertainty to protect those worst affected by the temporary industry shutdown. Your support will help the people behind the scenes that have worked hard to bring you some of the greatest experiences in South Africa. The true, unsung heroes.

Where do donations go?

In the short term, the hardest hit will be hourly-paid workers. This includes but is not limited to barmen, waiters, technical set-up crews, d├ęcor company set-up crews, security officers, cleaners, fencing staff, and more. The list is exhaustive, and the effect potentially catastrophic.

Many thousands of these individuals are the main breadwinners in their households and will find themselves with no income.

To begin, SAFE intends to bring help to those who need it most, our unsung heroes. In partnership with Pick 'n Pay Feed The Nation and a number of event industry leaders, SAFE intends to support these individuals with food vouchers. These vouchers will allow them to go to their nearest Pick 'n Pay for a hamper of essentials.

The hamper, created in partnership with Feed The Nation can feed a family of five for a month!

To start donating right away visit

For more information on SAFE visit