South African business author and coach,
Douglas Kruger, has written Virus-proof
Your Small Business: 50 Ways to Survive the Covid-19 Crisis and the e-book
is now available from Google Play and Snapplify. The book provides proactive
tactics for small business owners to survive the challenges they might face
during the current crisis and in the future.
South Africans can also pre-order the print
edition through the online retailers Loot and Exclusive Books. Dorling
Kindersley (DK) in the UK has acquired the English rights and will handle the
distribution in English-speaking countries. DK also plans to sell
foreign-language rights.
The past two decades were among the most
prosperous in history, with over a billion people lifted out of extreme
poverty. Then 2020 hit and, along with it, the coronavirus pandemic. The effect
on economies will be extreme. What can small businesses do to survive the
Covid-19 crisis? Kruger provides actionable answers, with a list of 50
practical ways your business can survive – and even thrive – during this time
of uncertainty.
Douglas Kruger says: “Business survival
entails a simple formula. You must achieve and maintain profit over costs.
There are a remarkable number of creative things you can do to stay on the
right side of this equation, provided you don’t lose your head. Do these things
well and you’ll be able to keep your staff employed, continue to serve your
customers, grow awareness of your brand, and even come out of this difficult
period positioned for growth.
“Right now, owners of small businesses need
every smart-cut they can find. Virus-proof
Your Small Business provides no fewer than 50, including how to manage and
safeguard your cash flow; get your head around the size of the challenge and
begin thinking in productive ways; cut costs without cutting employment; use
different channels to deliver the same offering; ensure that those who supply
you, and those you serve, stay open too. An absolutely essential read for any
small business owner in this challenging time.”
Douglas Kruger is the author of popular
titles like Poverty Proof, Own Your
Industry and Is Your Thinking Keeping
You Poor? He hosts a popular daily video on YouTube called From Amateur to Expert in which he
provides tips and insights for entrepreneurs and wealth-creators. This is his
ninth book with Penguin, with number ten due for release later this year. Meet
Douglas at www.douglaskruger.com
Publication date for the print edition will
be confirmed after lockdown.
ISBN: 978 1 77609 572 8 (print) | 978 1
77609 573 5 (ePub) Recommended Retail Price R90.00
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