In honour of Africa Month, Between 10and5
is curating and hosting an Instagram auction. Reminiscent of Between 10and5’s
auction that kicked off its Creative Women Week in 2019, the auction is a
charity initiative and 100% of proceeds will go towards the next round of BASA’s
Artists Relief campaign.
The auction will run in a similar vein,
with various creatives invited to participate and create, all in the spirit of
giving back. A number of artists have already signed on including
multi-award-winning illustrator, graphic designer and street artist, Karabo
Poppy Molestane, and illustrator, and founder and Creative Director of the
illustration studio Yay Abe, Russell Abrahams.
Karabo is frank about her involvement,
simply stating, “It's important for me to do my bit. This period has created a
level of uncertainty for the creative sector. Projects such as these are
essential to sustaining the greater artistic collective.”
Russell couldn’t agree more: “I think the
idea of artists supporting artists is such an important one. We’re often
forgotten about when it comes to the bigger picture. So taking part in this
auction is a great way to help those in need, plus a means to encourage others
to do the same. Compassion is what will take us forward.”
BASA Artists Relief campaign was launched
at gogetfunding.com/bizartza/, and has enabled BASA to consider applications
from individual artists for once-off, short-term financial aid for
COVID-19-related medical care and/or prescription medicines. The aid has also
helped offset the loss of income due to the cancellation of confirmed
engagements, as a result of the nationwide lockdown or other emergency
measures.
BASA’s Head of Marketing, Savannah
Feeke-Fortune, confesses that the alliance is a labour in love: “Between
10and5, stole my heart last year during their Creative Women Week, and
specifically with their Instagram Auction. It took place during Women’s Month,
and was hosted on Between 10and5's IG account. They sourced various donations
from artists, designers, makers and other creatives, with all profits going
towards the SheSaid.so #InclusionBeforeProfit campaign. Between 10and5 friends
and followers had the opportunity to bid on a range of artworks and unique
experiences, donated by generous sponsors/creatives, on the day of the
auction.”
The auction will launch on Africa Day on
Between 10and5’s Instagram and will run until May 29, 2020. There will be a lot
auctioned every hour daily between 16h00 to 19h00. Visit 10and5.com or
www.basa.co.za for more details about the pieces that will be available on May 19,
2020.
For more information click on the BASA logo
to the right of this article or visit www.basa.co.za To become a BASA member,
click on the ‘JOIN US’ tab at the top of the home page.
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