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Friday, August 14, 2020

DA VINCI EXTENDS PARTNERSHIP WITH DStv SA

Educational family channel Da Vinci will continue to be available to DStv viewers in South Africa, after launching as a pop-up channel in March.

DStv has now added educational kids and family channel, Da Vinci, to its Premium, Compact Plus, Compact, Family and Access Packages in South Africa. Da Vinci was originally made available to South African viewers as a pop-up channel in March of this year and has now become a full-time channel.

This partnership highlights Da Vinci’s growing distribution across Africa since 2014 and has now been available in more than 20 million households.

“We are thrilled to continue our exposure in Africa through an extension of our partnership with DStv. Our core values are aligned to ensure that inspiring, educational content is promoted to local communities across the continent,” said Da Vinci Media’s CEO, Douglas Lloyd.

“What we’ve tried to do as DStv is provide a safe space for children and parents to choose from a range of age-appropriate content that is entertaining and educational for both. We are excited to have the Da Vinci channel staying on as a permanent fixture on our platform, as this is in line with our commitment to delivering content that caters and resonates with the whole family while enriching their lives by delivering programming that educates, informs and entertains,” adds Mark Rayner, CEO MultiChoice South Africa.

Based in Berlin, Germany, Da Vinci Media offers fun educational content for kids and families alike through its 24/7 television channel, Da Vinci, and its curated Da Vinci Kids video-on-demand app. Covering a wide range of informative topics, Da Vinci creates a safe and positive environment for younger viewers, free of any violence or potentially unsuitable content.