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Thursday, May 20, 2021


Deadline: June 4 at 17h00, 2021

A gentle reminder that entries to the 24th Annual Business and Arts South Africa Awards, which are held in partnership with Hollard and aim to recognise and reward the imaginative and diverse ways that business has partnered with creative projects, events and initiatives, close at 17h00 on June 4, 2021.

The entry process is easy and simple. All you need to do is go to the BASA Awards website at and register online. Then follow the steps to complete the entry form.

The BASA Awards will recognise work done in 2020 and reward partnerships in the following seven categories:

Community development: Recognising support for arts and culture projects enhancing their communities, whether through education, skills development, contributing to livelihoods or employment, tourism, or other growth opportunities in the community.

SMME: Awarded for vital support given to the arts by a micro-, small- or medium-sized enterprise with up to 200 full-time employees and an annual turnover of no more than R10-million.

Sponsorship-in-kind: Acknowledging a sponsor giving quantifiable and impactful non-monetary support to the arts. This may be through in-kind provision of equipment, materials, media or PR support, space, transportation or travel, or any other products or services, as opposed to monetary sponsorship.

Innovation: Celebrating the most innovative, cutting-edge and progressive partnership that served all partners’ purposes effectively. These breakthrough projects and partnerships should demonstrate great creativity, originality, reinvention, new methodologies, or technological/digital innovation.

First-time sponsor: Awarded to a sponsor supporting the arts for the first time, regardless of size, budget, whether it is CSI, marketing, HR, B-BBEE or other.

Beyond Borders Partnership: Awarded to a partnership that builds brand reputation and audience for both the business and arts partners across borders, through a project showcasing South Africa to the rest of the continent and/or overseas, or bringing international or intercontinental arts projects to South Africa.

Long-term Partnership: Recognising outstanding initiative and commitment to the arts over a longer period (at least one to three years) as an integral part of the business’s strategy. The value to the arts project, the broader community and the business, must be apparent.

In addition, a Special Award will be made at the discretion of the BASA Board of Directors to celebrate remarkable contributions by an individual, business or organisation to the sustainability of South Africa’s arts.

For further information about categories, eligibility and judging criteria as well as entry guidelines, visit BASA’s awards website at or contact the Awards’ support team at or call 063 669 6281 during office hours.


The BASA Awards Team will also be hosting a webinar to support prospective entrants, guiding them through eligibility criteria, the entry process and answering any questions they may have.

Date: Thursday May 27, 2021

Time: 11h30

Duration: 1 hour

Please register by visiting this link:


(To link direct to the BASA website, click on the advert to the right of this article or visit