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Tuesday, October 19, 2021


(“Ubuntu” by Astral Msekeli)

South Africans draw their way to the top of BIC Art Master Africa Competition - promoting the arts scene across the region.

BIC, a world leader in Stationery, announced the winners of its Art Master Africa competition, and three of the top 10 Art Masters announced hail from South Africa. This includes Kwa-Zulu Natal’s Astral Msekeli, a 22-year-old Security Guard from Ophongolo, who was named South Africa’s national winner. The competition encourages talent across Africa and the Middle East to showcase their creativity and create a piece of art, using the famous BIC Ball Pen.

The winners included one continent-wide winner as well as 11 winners from countries within the Africa region.

Ugandan artist Gayi Eric was named the 2021 BIC Art Master of Africa. His portrait titled Circle of Life was created using four BIC Ball Pens and took a total of 210 hours to complete.

Announced as a second place winner was Kamgaing from Cameroon, who developed the art piece titled In My Room. In third place was the artist Odaro Franklin Osaivbie from Nigeria with his art piece Entranced.

National winners across Africa were also announced and include:

- 2021 BIC Art Master of Morocco: Badr Labied for the artwork Enchantez la vie africaine.

- 2021 BIC Art Master of South Africa: Astral Msekeli for the artwork Ubuntu.

- 2021 BIC Art Master of Kenya: Stanley Were for the artwork Life is what you make it.

Commenting on his win, the South Africa winner, Astral Msekeli, said: “Creativity is important to me because it allows you to open up your mind to new thoughts on life in general and also brings new ideas. I found out about the competition on Facebook and I knew I had to enter. My artwork Ubuntu was inspired by my 91-year-old grandmother who told me to value every aspect of life and to have compassion for every living being as well as nature. My dream is to open an art centre to build a space to allow young artists to create and showcase their work”.

The creative artwork was chosen from 6,350 entries submitted by more than 3,700 artists from 52 countries across the Middle East and Africa. Artists were requested to submit their creative work through the campaign’s dedicated microsite The work was shortlisted by a panel of judges including experts from BIC, renowned artists from the region, winners from previous Art Master Africa competitions, and art experts from Europe. Among the judges was previous South African BIC Art Master winner, Ennock Mlangeni.

The first place winner received a cash prize of USD 2000, and will have their piece showcased at an online personalised gallery as well as at La Collection BIC – the company’s official contemporary art collection and exhibition. Second and third place winners have received a cash prize of USD 1000 and USD 500 respectively. Winners from across the region have received cash prizes as well as BIC hampers.

Commenting on the occasion, Peter Van den Broeck, Senior Vice President and General Manager, Middle East and Africa said: “We are proud of the impact that the Art Master Africa competition has had on talent in the region to date. BIC has a longstanding history with art, and the inception of the Art Master Africa competition has allowed us to support thousands of talent across the region. With the competition expanding into the Middle East this year, we are confident that we will continue to motivate and shine a bright light on talent across the region creating a future generation of creative and inspiring individuals.”

The BIC Art Master competition was incepted in 2017 in South Africa. Following its success, the competition expanded to include the Africa region in 2019. This year, the competition expanded even further to include the Middle East, reaching more than 3,700 artists. The Art Master Africa competition is an annual competition that invites artists to creatively develop art pieces using the iconic BIC Ball Pen.

Art Master Africa is an initiative launched by BIC. The initiative encourages talent around Africa and the Middle East to create art using ball pens. Talent showcase their creativity and enter a contest to win the BIC Art Master of Africa label. Art Master Africa is a yearly initiative that originated in South Africa in 2017 and extended into the rest of Africa and the Middle East.

To learn more about BIC Art Master, visit