national Arts Festival Banner

Tuesday, March 21, 2023



Get ready to rock to the silky-smooth tunes of South Indian singing sensation Sid Sriram when he performs at one show only at the Durban ICC Arena on June 17 2023.

Ticket sales go live from March 25, 2023, for what promises to be a sold-out event - tickets for the superstar’s performances are usually all snapped up within hours.

Woodmark Events SA which is promoting the musical spectacle has deliberately chosen a long weekend for the concert to allow out-of-Durban fans and Sriram’s followers in neighbouring countries to attend. Youth Day, a public holiday, falls on Friday June 16 and Sunday June 18 is Father’s Day.

Promoter Sagie Naidoo said while Sriram’s music has appeal for people of all ages and languages, he has a particularly huge following among the younger generation.

“Hence, it is so appropriate that the three-hour high energy concert will coincide with the Youth Day long weekend. Also, what better way to give fathers a treat than for whole families to attend the show together,” he said.

Sriram, 32, was born in Chennai, India but moved to the United States when he was a toddler. He developed his love for music from his mother who was a carnatic music teacher. He is a music production graduate from the prestigious Berklee College of Music in Boston.

At 20-something, he was personally recruited by multi award-winning musician, AR Rahman, to lend his soothing, melodious voice to his Tamil, Telugu and Malayalam compositions. His strong carnatic base is a great asset.

Sriram found worldwide fame after his song Adiye was featured in the film Kadal. He is a sensation on the music streaming site Spotify. In 40 minutes, he registers more than 665 million streams from 25 million listeners in 180 countries. Why do the youth like the sound of Sid’s voice? He attributes his popularity among the younger set to the time he spent at Berklee and where he was inspired by so many different music styles, from AR Rahman and Stevie Wonder to Thelonious Monk, Aphex Twin and Kendrick Lamar.

Naidoo said the Sriram concert will be used to revive an interest in Tamil and Telugu language and culture among the youth.

“We want to ignite the love for culture among youth with song and dance. Cultures everywhere take pride in and relish the opportunity to gather and enjoy music together. Thus, music concerts serve the common purpose of entertaining and connecting the masses for a beautiful moment in time.

“This inaugural concert is in keeping with Woodmark Events SA efforts to promote Non-stop Kondattam. In Tamil, “kondattam” is a celebration, especially with song and dance, and going forward, we want this slogan to become the tagline for all Tamil and Telugu social events of a joyous, celebratory nature,” said Naidoo.

He added ticket sales alone will not be sufficient to cover the costs of a concert of this magnitude. Hence, he appealed to corporate organisations to get involved by committing finance and sponsoring logistical arrangements such as accommodation for Sriram and his troupe, travel, catering, marketing and security.

Sriram said in a statement he was looking forward to performing in South Africa where he was aware he had many faithful fans.

“I will be counting the days to 17 June. My team and I will be packaging a special selection of songs for the Durban show that will be sure to keep the audience on their feet for the duration of the event. But I will also be inspired and motivated by the emotional connection I make with the crowd just by watching the expressions on their faces.”

More details and roll-out of the ticketing and seating plan will be announced soon. Sriram fans wanting more information are urged to visit the following Woodmark Events social media sites:

For more information visit or email: