2010 FINE ART

Launch of website to follow progress of innovative arts project.

2010 Fine Art is a South African company that has acquired from the Global Brands Group, FIFA’s Master Licensee, a global license to produce and distribute fine art related to the 2010 FIFA World Cup™. It is the first time in the 80-year history of the tournament that FIFA has granted a license of this nature. The 2010 Fine Art project will be one of the largest international art collaborations in history.

“We are assembling an international collection by some of the world’s leading contemporary artists that celebrates Africa and the FIFA World Cup™,” said Rob Spaull, General Manager of 2010 Fine Art. “With five artists from each nation that qualifies to play in South Africa, we will have 160 original works from every corner of the globe. Add to that the exceptional pieces being assembled for the 2010 African Fine Art Collection and the fact that we will be exhibiting not only here in South Africa but in all 32 countries during 2010, and you start to get a sense of how big an opportunity this is to promote African art and Africa as a destination of choice.”

2010 Fine Art has just launched the official 2010 Fine Art website at www.2010fineart.com

“We have been developing the site for a number of months now – working closely with our design team to create a truly user-friendly look and feel,” Spaull explains. “The result is a simple yet powerful interface that allows visitors to see which countries have qualified and what art is available from each. As new teams qualify, their art will be loaded and updated. We have also created a number of interactive links to our social networking sites, video resources and other recommended news and information portals about the 2010 FIFA World Cup™ and South Africa.”

Asked about progress in assembling the collections, Spaull added: “We are still very much in the process of adding new artists to both the International and African Fine Art Collections and the new site has a specific section dedicated to inviting new artists to join the project. We are also starting to identify and appoint the exclusive gallery partners in the 32 countries where we will be exhibiting and this section also invites interested galleries to contact our team.”

Future website development plans include the creation of a three-dimensional virtual art gallery in which all of the works from both collections will be able to be viewed online as part of a seamless virtual walkthrough. These and other features will be in place in time for the series of global exhibitions planned for early 2010.