Origin - one
of Durban’s most popular nite clubs - recently pumped and oozed as “audio-induced”
dancers took to the floor in the promotional film currently being shot in
Durban for a new South African sci-fi film, Coded.
Coded is
co-directed by award-winning Durban-based film-maker Richard Green and Matt
Nefdt. Green well-known for his work on films such as District 9, Spud and more recently with The Long Walk to Freedom is also one of the producers, including
Gavin Humphrey who wrote the imaginative, other-worldly and techno-trippy
script.
“Coded has three
different types of revolution” explains Executive Producer, Anthony Stonefield,
“A movie storyline describing free citizens revolting against consumerist
enslavement, the pioneering usage of wrap-around (3D) audio within a feature
film, and, the manner in which the audience will “plug into” the movie—using an
internet connection and earphones—and become immersed within its medium.”
The movie will be brought to audiences where technology
first-adopters have already moved: to a private video-on-demand environment on
PCs, tablets and smartphones connected to the Internet, in addition to traditional
four-wall movie theatres.
“The story is set in the near future where new subliminal
advertising technology has heralded the rise of sinister corporations that
carry out mass surveillance on consumers; tracking their every move,
collecting, collating and analysing their data. “ explains an upbeat Gavin
Humphrey who makes his debut as a scriptwriter on this film. “Subtek, is on the
forefront of this commercial revolution, using a secretive pattern recognition
technology they have created “The Grid”, a network of key social influencers,
bloggers, media personalities and event promoters, all tagged with sub-harmonic
technology that allows them to be tracked and ultimately controlled. Key to
Subtek's master plan is the shifting craze, an underground party scene, where
shifters use audio narcotics to achieve altered states. Dayne is a notorious
shifter and designer of digital drugs and a key node on the Grid. Plagued by
tone deafness and which he feels prevents him from mastering the art of audio
design, Dayne isn’t about to be a pawn in anyone’s game.”
“New generations will spend increasing proportions of their
lives in ever more immersive, networked and interactive media environments—both
seductive and useful,” says Stonefield. ”This course of human evolution is inevitable.
The critical unknown is to what extent our children will become masters or slaves
of such artificial reality. Whoever controls the Grid controls reality itself. In
the real world, this mass social experiment in neurochemistry has already
begun. Coded casts a light on the
types of moral and emotional swings and balances that increasingly characterize
the live of the internet-worked generation. It is a reflective movie for a
modern generation whose reality is already shattered and up for grabs.”
Toni Monty, Head of the Durban Film says: “Coded is a project we have seen grow
from strength to strength over the past few years. It is an exciting and
innovative new story that is sure to take the SA youth market and the world by
storm. I am very proud that this project has been born in Durban by Durban, and
cannot wait to experience it on the big screen. This new concept of filmmaking
goes hand in hand with the Durban Film Office’s objective to establish Durban
as a digital innovation hub and will stand testament to the awesome opportunities
that new technologies offer to the world of filmmaking. Congratulations to the
creative team for their perseverance in bringing this story to life.”
Pre-production of Coded
is scheduled for the second half of 2013 with principal filming taking place
around August/September 2013.
For more info go to http://codedmovie.tumblr.com/
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