(Pops Mohamed, one of iStart2’s
three ambassadors. Pic courtesy of Johannesburg International Mozart Festival
website)
Deadline: July 31, 2014
iStart2 is an initiative to build and create a platform for
people to join hands across boundaries.
Launched in September 2013, iStart2 is an initiative to
build and create a platform for people to join hands across boundaries - to
connect, to create practical solutions for a more sustainable future and to
creatively communicate the message of sustainability.
Pierre du Toit, the brainchild and the motivating force behind
the project explains further: “We are building a Sustainability-through-Arts
global movement in which communities participate in re-imagining and
implementing green solutions for our planet. It is a campaign built around the
need to revolutionise the way we manage our environment and also how we
communicate with one another about sustainability issues. iStart2 is not just
what we want to do, but more importantly what we must do! “
iStart2 is calling on all those who wish to contribute to
the planet’s future and wellbeing – it is about getting involved, creating
awareness and inspiring people to change their perceptions about the ways in
which we live, it’s about exciting people with creative solutions, fresh
thinking and compelling art.
With this in mind iStart2 has launched the iStart2 Challenge
which is open to all South Africans aged 16 to 35. Artists are invited to
explore one of the seven sustainability concepts, to express their ideas about
them and to explore original ways of promoting awareness about them.
The key sustainability concepts that artists are encouraged
to highlight are: water, waste, energy, health & safety, people with
disabilities, the elderly and indigenous people. Entries in seven categories of
art: music, creative writing, dance, fine arts, applied arts and design, acting
and multimedia, will be accepted.
Entries are now open and the closing date for the submission
of Artworks is July 31, 2014. Entry forms are available on the website: www.istart2.com
Auditions and Finals for the competition will be held in 27
cities and towns across South Africa with an event showcasing the winners. A
26-episode television series is planned to showcase the winners taking on
sustainability challenges with lively ideas and innovative solutions.
Non-artists can also participate in key roles as iStart2 is
also calling for iStart2 pioneers; iStart2 pioneer representatives are needed
in each of the allocated 27 towns and cities – step forward and play a role:
lead your district, champion your city or town, register on the site, submit
your pledge and get involved in this unique movement.
In urging all interested people to register and ‘like’ the iStart2
Challenge Facebook page and become an iStart2 pioneer, the charismatic
operations manager Keitu Gwanga says “actions speak louder than words – so
register now!” To register go to https://www.facebook.com/iSTART2
iStart2 has three remarkable ambassadors in Pops Mohamed,
Samkelo Radebe and Karin Hougaard. Each of them plays an important role in the
iStart2 movement and ultimately they serve as figures of inspiration for
iStart2 Challenge entrants, pioneers and the iStart2 team. “We are extremely
lucky to have such amazing people as our ambassadors. Each of them has achieved
such inspiring heights and yet they are very down- to- earth people”, says the
brand director Chris Keys, “each of them brings their own extensive experience
to our movement and they highlight very relevant ideas and issues. Pops Mohamed,
for example, is South Africa’s greatest custodian of indigenous music; we hold
this in very high regard.”
Not being content with just searching for undiscovered
talent in South Africa’s rich cultural landscape, IStart2 celebrates a host of
well-known artists with the launch of a compilation CD in June this year. The CD
features, amongst others, Yvonne Chaka Chaka, Pops Mohamed, Jonas Gwangwa,
Ntsiki Mazwai, Zubz, Karin Hougaard and Bianca le Grange.
For more information visit www.istart2.com
Promo Video: www.youtube.com/watch?v=3VnERjhjWvg
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