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Sunday, October 6, 2019


The adjudication panel for the 22nd annual Business and Arts South Africa (BASA) Awards, partnered by Hollard, has been announced.

The independent panel of professionals, with expertise in the business and/or arts, has been tasked with judging entries in 11 categories (Innovation, First Time Sponsor, Increasing Access to the Arts, Beyond Borders Partnership, Long Term Partnership, Media Sponsorship, Strategic Project, Small Business Award, Sponsorship in Kind, Development and the Cultural Tourism).

"The awards, which promote mutually beneficial partnerships between business and the arts, aim to encourage excellence and innovation in this area, and also shine a spotlight on the diverse and imaginative ways that businesses partner with creative projects, events and initiatives," explains BASA Head of Marketing, Savannah Feeke. "They are South Africa’s only awards system that recognises and celebrates business-arts partnerships and that makes them truly unique," she adds.

"The arts form a significant component of the soul of any society," comments Chairperson of the awards panel, Kojo Baffoe. "They enrich in ways that go beyond the aesthetic and have a role in the development of communities and society. At the same time, art without the support of both the public and the private sectors will always fall short from a development perspective." he says. "I am always enthused by the depth of the support and the variety of projects. One thing that has always stood out is how the partnerships are about real support as opposed to merely doing it to ‘look good’ from a business perspective."

Baffoe is an entrepreneur, writer, facilitator, content architect, former magazine editor, former radio talk show host and speaker, who has worked in and run businesses in a range of sectors including retail, management consulting, publishing, events, IT and media, including television and print. Baffoe, who has a B Commerce degree, was poet laureate for the Gordon Institute of Business Science and, in the early 2000s, was involved in the poetry scene. This is his seventh year as part of the BASA Awards judging panel, and the second as its Chair. The other judges on the panel include:

Christina Kennedy:, an experienced journalist and media trainer
Khanyi Mamba: Marketing Communications Manager for Sub-Saharan Africa at Cambridge International
Lerato Matsoso, Entertainment and Lifestyle Editor of the Daily Sun and the Sunday Sun.
Ismail Mohamed: Chief Executive Officer (CEO) of the Market Theatre in Johannesburg.
Mokgadi Seabi: Senior Manager of Public Relations at MultiChoice Africa
Mandie van der Spuy: Arts consultant

The finalists for the 22nd annual Business and Arts South Africa (BASA) Awards, partnered by Hollard, will be announced in the October issue of Creative Feel magazine, and winners will be announced at a ceremony to be held in Johannesburg in mid-October.

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